Get a TAT
Track Packages
Introduction to the U-V free sunless tanning business Welcome to Bahama Body™. If you are looking for the best tanning solution and system available, then read on. The Bahama Body System™ (The System) is more than equipment and tanning solution. It is also a business plan to succeed. The prime objective in dealing with sunless tanning customers is to get repeat business – achieving this objective creates a fountain of cash flow and profits. Here you will learn the three keys to getting repeat business. Each key is a practice which you must follow. You will, also, learn how The Bahama Body System™ (The System) embodies and combines the three key practices to promote easy, lucrative business. Why do some customers return while others do not? Returning customers have had a worthwhile experience on a previous visit … an experience worth repeating. Yes, it is the product; it is the service. But, most importantly it is the experience. While the experience includes products and services, it is not what they get, but how they feel when they leave that drives customers to return; or stay away. You want to turn customers into fans for two sound business reasons. First, a customer may spend a few hundred dollars annually; whereas, a diehard fan may spend a few thousand. These diehards come in weekly to receive their spray-on tan. Second, fans are more likely to convert others, to bring you new business, to bring you new customers. One fan is worth twenty customers. The 3 keys to repeat business How do you give your customer an experience that is so rewarding that they will return next week to do it again? In the business of U-V free, spray-on tanning 3 factors effect the quality of the customer’s experience: the product, the application, and the relationship. Deliver on all three factors consistently and you will convert customers to fans. Create fans and you will soon be trucking money to your bank. 1. The product: There are 5 major manufacturers of tanning solution in the United States. There are many more brands than 5, but most all tanning solutions on the market derive from one of these five manufacturers. Bahama Body is an exception. We discovered that the best solutions manufactured by the big 5 were not excellent in consistency, longevity, time to dry, duration of stickiness, degree of over-spray and transfer. And, most importantly: The solutions were not themselves moisturizers. We wanted a solution that created a fantastic tan (color) and that would also promote healthy, supple skin. Excellence in all details of the tan is imperative if you are to earn repeat business. Who is a fan of: “It’s good enough” – mediocrity? Nobody! None of the products of the big 5 met our standards of excellence. Therefore, we approached a company that had been manufacturing skin care products for the Day Spa industry for 28 years. We proposed a joint venture to develop and test solutions until standards of excellence were achieved along all parameters. It took one year. Largely because our partner had a staff of experts on skin chemistry and because we had access to hundreds of salons to test the product, we were ultimately successful in developing Bahama Body … simply the best. We knew we had succeeded when our most persnickety, vexatious, demanding salon owner, who we love and who is located in a community of about 15,000 people, reported satisfaction. She also reported that she was doing $1,000.00 a week in repeat business in the off-season. Note: All sunless tanning solutions contain an active ingredient, DHA, and a vehicle to transport the DHA to the skin. All DHA is not the same, nor are all transport vehicles the same. To the contrary, like most things, both the DHA additive and the transport vehicle can be obtained in different grades of quality. The vehicle used to transport the DHA is as important as the DHA. Using the highest quality DHA additive and transport vehicle makes sense. It is mandatory if you want repeat business. Bahama Body solutions contain only the highest quality ingredients. 2. The application: Apply the best product in the best way to gain the best tan. Do not think that just any airbrushing technique is the best. It is not. The Bahama Body System employs a unique application technique. Amazingly, all of the tanning solutions produced by the big 5 that we examined contained significant amounts of alcohol. Alcohol when exposed to air evaporates rapidly. Consequently, it is a drying agent. Therefore, it is not an ingredient that we wanted in our tanning solution. Here is why:
An imaginary journey The following imaginary journey illustrates how the interaction between product and application effect the result – the tan. Imagine you are a tiny liquid DHA globule suspended weightless inside a bottle of liquid tanning solution. The bottle is attached to an airbrush gun. You observe many alcohol molecules surrounding you when suddenly … whoooosh! You are rushed through a tube, then through an airbrush gun and accelerated out its nozzle. Airborne, you hurtle forward; you are no longer suspended in liquid. The wind chills you. The air itself becomes colder still as the atomized alcohol in the air evaporates ever more rapidly. You are beginning to freeze up, changing from a liquid to a solid state. Spat! You hit a wall of skin. You now sit atop a skin cell. You want to enter it – you imagine its warmer inside, but your stiffness impedes progress. You hope the cell will swell up and become more porous to make entry easier. Instead the cell shrinks. Newly arrived alcohol coats you and the cell. The alcohol continues to evaporate further drying you and the cell. You become stiffer. The drying sucks moisture out of the cell causing it to shrink. Bahama Body tanning solution contains no alcohol The above story illustrates that the interaction of product and application can, indeed, effect the result – the tan. The story is simplistic. This interaction is incredibly complex. Only a systematic approach using the scientific method will reveal the best application technique once the best product is in hand. That approach begins with questions. How, for example, can the skin be made most receptive to tanning? How can the duration of the application be shortened without diminishing the result? How can over-spray be minimized to minimize cleanup? How can we use less solution to increase profits while maintaining the best possible tan result? What can we teach the customer to do before and after the tanning session to maximize the benefits of the session? Each question brings an answer which leads to another question and so on. The point is that this is complex. The best application technique is not obvious. Fortunately, this troublesome work is done. Bahama Body’s unique application technique is revealed on our training video/DVD. The Bahama Body tanning solution, together with its unique application technique, insures that your customer will have an optimal experience with regard to these two key factors. Most importantly, customers will have that optimal experience consistently – every tanning session is the same. (All of our solutions are manufactured using audited GMPc standards to insure consistent quality.) The first two keys to creating repeat business are necessary, but not sufficient. In fact, the third key is perhaps the most important. Ironically, it is the one that we can help you with the least. We can tell you why we think the third key is the most important and suggest to you what you must do consistently to secure repeat business. But, you must do it. 3. The relationship: What do your customers want from you? If you think they only want a terrific tan, you are mistaken. Here are some astonishing and revealing facts to prove the contention: Astonishing and revealing facts A women can purchase a bottle of quality nail polish for about $4.00. She can purchase ten bottles in any combination of shades and colors for $40.00. This $40.00 supply will allow her to keep her fingernails and toenails polished for years. Or, a women can go to a nail salon and pay about $30 to have just her fingernails polished. It will last about two weeks. If she revisits the salon to maintain polished fingernails for a year, it will cost her about $800.00. If she wants the salon to keep her fingernails and toenails polished for years, the same service she could provide to herself for $40.00, she will have to pay thousands of dollars. Maybe you don’t think women spend thousands of dollars to have their nails done. If you have any doubt as to what women are doing, go to your telephone book – the yellow pages. You will be amazed by the shear number of nail salons listed in your community. It is almost unbelievable. Why would a woman put herself through the inconvenience of traveling, parking, walking, waiting, and paying $30.00 to do something that she could easily do for herself for pennies and do it in minutes? It is not the product. It is not the application of the product. It is the experience. While product and its application are key parts of the experience, these two keys are not the most important part of the experience. A big secret There is something that we humans want … more than money, more than fame, more than anything. We will bleed and sweat to get it. But, it is elusive. Most have little of it. It is difficult to acquire. And, when we do acquire it, it slips away within moments. Even the slightest trace of a hint of it will jerk our heads to attention. We will come like a puppy to it, we will lap it up, and we will never get enough of it. We will never tire of it, be bored with it, or not seek it. We seek it endlessly. In fact, all that we do, we do ultimately and finally because of it. If you understand what it is, if you can supply even a tiny bit of it to your customer, you will have a fan – a repeat customer. The demand for it is infinite. The price of it is high, indeed. So, what is it? We all want to think well of ourselves. We want to think that we matter. The greatest compliment you can give There is no greater compliment that you can give another than your authentic attention. Focus on the customer, the one you are spraying with Bahama Body. What is she like? What does she do … for a living, for fun? What are her interests? What sporting team, if any, is she rooting for? What movie has she seen, want to see, or loved seeing? What is important to her, her current concerns? What is her name and the names of her loved ones?. Applying Bahama Body to the customer should be routine; automatic. Your entire concentration is on the living, breathing person before you. She is the center of your genuine attention and interest. Do this and you will give your customer the experience she craves most. You will help her to think well of herself. The experience will be exhilarating for her and she will pay to experience it again and again. You will have a fan. You will have repeat business. If you get good at this, you will be astonished at your success. Know, also, that practice leads to improvement. Conclusion The three keys to generating repeat business are offering the best product, the best application, and the best relationship. In short, the best of everything. Do that and your success is assured. We offer you the best product and the best application technique guaranteed. The rest is up to you. We also offer the best value. Here is the proof: The Bahama Body System
The System will prove its worth in just 30 days, guaranteed! If you are not thrilled with The Bahama Body System return it for a full, 100% refund of everything you return minus a small return fee. In fact, take thirty days to test The System in your salon, to know the value for yourself, to completely satisfy yourself that you’ve made a brilliant strategic investment in your business. If you notify us within thirty days that you’ve decided to return The System, there will be no hassle, no hard feelings. You keep all the money from your first month’s sunless tan sales for your trouble. That’s how absolutely certain we are that you’ll not want to walk away from the huge money to be made selling sunless tans. This guarantee says two things: 1. You make money on your first month’s sales no-matter-what! 2. You will be operational in a few hours. It is that easy. Do up to $5,000.00 retail before you have to repurchase solution The System comes with enough tanning solution to do 160 full body tans or more. Since a sunless tanning session typically retails for $30.00 and since, in addition, there are 20 items that can be resold for between $19.95 to $29.95 ea. depending on the market, there are sufficient supplies in The System to do more than $5,000.00 retail. All System owners reorder supplies at deep discounts. The Bahama Body tanning solution, which normally retails for $249.00 per gallon, for example, can be purchased by System owners for only $149.00. Because Bahama Body tanning solution contains the highest quality ingredients, it yields more full body tans per gallon than other tanning solutions. If you use more than 2 ounces of Bahama Body on a full body application, you are not applying the solution correctly. Cost of the system If you purchased the items in The System separately, your cost would be in excess of $2,380.00. Because we are the manufacturer and because we sell direct, your cost would normally be $949.00 which is a sixty percent (60 %) discount - below wholesale! Limited introductory offer Only $795.00! plus shipping Because we believe that repeat business is the key to success and that our System will generate it, we are willing to sell The System in an introductory offer for a limited time at near cost. You can buy The System for only $795.00 plus $65.00 shipping. Price good until January 1 Call Ben toll free at 1-800-280-8198. Call now! |