PDA

View Full Version : What To Do If A Customer Complains


Tat2guy
November 28th, 2007, 04:50 PM
This is something with which all business owners and managers must deal: complaints.

We have all had customers come back into our booth or business and complain that their tat didn't last as we said it would. Having been in the business for almost three years, I know that most of the time it is because the customer didn't understand the care instructions or just made some simple mistakes taking care of their tat.

At a recent fair I had a girl come in with her dad and claim that her tat didn't last. She showed me what was left of it. Other than a few specks of paint in the corners, the whole tat was gone. (I have put tats on customers and myself that have lasted more than two weeks and still look good.) I told the little girl that I would fix it, but I had a few questions. I asked if she had taken a shower and accidentally wash it off. Her answer was no. Then I asked her if she had slept in a nylon sleeping bag? (Because most of the kids at the fair are 4H'ers and sleep at the fair with their animals.) She said no. So, I asked, do you use body lotion or sunscreen? Again she said, no.

I wiped off the rest of her tat and put a new one on her. I told her father that there are only so many reasons that a tat would come off. He smiled because he knew I had tried.

When I redid her tat, the little girl saw how pretty it was again and she relaxed. I told the father how to take care of the tat and gave him a care card. They said thank you and left.

The only other person at the fair to come back was a high school boy. He had gotten a tribal armband and it was a blur – like looking at it through 3D glasses. There on his arm was not one, but three armbands. He asked if it was supposed to look that way. I said no. I asked him if he had soaped it down, applied sunscreen or body lotion, etc. He said no because he really wanted it to last. I ask if he had slept in a nylon sleeping bag and he said yes.

I explained that a nylon sleeping bag is designed to keep the body warm, to hold heat inside, that he probably sweated a lot, and that this caused the smudging – a secondary transfer twice. I assured him that I would fix it.

I cleaned the paint off his skin with 90% alcohol. It all came off except black which usually leaves a reddish brown color like a Henna tattoo. So I used a little Dawn dish soap and water and got the rest off. I then reapplied his new tat. He was very happy with it and left the booth with a big smile.

The next part this story has nothing to do with complaining but is instructive.

A lady picked one of the J.D. Crowe designs. She wanted it on her ankle. I did the usual thing: wiped the skin off with 90% alcohol, put the stencil against her skin, and started spraying. When I finished, I pulled the stencil off as usual but the tat came off with it. I thought, what just happened?

I knew I had not put too thick a layer of paint, so what was it? I told her that I wanted to redo it. She was OK with that. So I wiped the old tat off, used a fresh pad, rescrubbed her skin, and sprayed again. The colors were right; I was happy. Until I removed the stencil and, again, the tat came off with the stencil. Why was this tat not sticking to her skin?

I asked if she used body lotion or sunscreen. She said no. She said she did use baby oil twice a day to keep her skin really smooth. Now I understood why the tat kept coming off. Her skin was loaded with baby oil. No matter how many times I used the alcohol it didn't make a difference. So I tried something different. After cleaning her skin, I put baby powder on it. I then applied the tat. It worked! After removing the stencil, the tat was in place and looked great. Needless to say, we were both relived and happy that I had persisted.

As she and her family departed, I told her that if it didn't stay on, I would refund her money. I told her not to put any baby oil it. She never came back so I guess all is well.

To sum up, when a customer complains about their tat, fix it – redo the tat with a smile; or, if they are still not satisfied, refund their money. It only costs us a few pennies to redo a tat; but if she tells her friends that we are difficult to work with, it could cost our businesses reputation.

People tend to remember bad experiences longer than good ones.

Remember the smiles we put on our customers are worth a million dollars.


Lloyd
Tat2guy

Tat2guy
November 28th, 2007, 07:32 PM
The articles section needs your help. Come on guys I know that many of you have some great information about the tattoo business and are just itching to tell us all. Give it a chance. Take some time and read the articles that have been written by myself and others. Who knows it might inspire you to write one too. Remember the smiles we put on our customers are worth a million dollars!:D

choochootat
May 22nd, 2008, 09:26 AM
I am a tat rookie. But I do have a degree in marketing (which with that and $7 I could buy a cup of coffee at Starbuck's), and I have about 12 years experience in sales. Now in saying this, here is why the customer is always right.

1. When the customer has a good experience, they will tell about 10 to 12 people, depending on how extroverted the person is.

2. When the customer has a BAD experience, feels cheated or not satisfied, they will generally tell about 50 people and they never forget it.

3. Expounding on the good and bad service. Ask yourself, 'how do I feel about 'good' or 'bad' experiences?'. More than likely the bad experiences are etched deeper in your memory than the good. You will remember more details about that bad camping experience than you will about the fantastic cruise you took. You will remember both, but the worse the experience, the more you will remember it. The best experiences we have are jumbled and we have to carefully pick and choose the details as we remember them.

Now, these are marketing principles as I remember them, so as this is not a perfect world and I do not have a perfect memory, this whole response may be a tad inaccurate, but maybe not, that is up to you.

Daryl

airbrush gypsy
May 22nd, 2008, 12:39 PM
Welcome to the forum!

Thanks for reminding us about how important it is to keep your customers happy! No matter whether you do fairs or paid shows you want repeat customers in order to do that they need to be happy.

slepore
May 23rd, 2008, 11:27 AM
I was at a fair that I was not working and I stopped at an temporary airbrush tattoo booth. They were rockin' all day. Two sprayers each doing a tat every 3 minutes or so, 5 or 6 deep in line everytime I walked by. Very encouraging to see as I am a newbie with a lot of fairs lined up. They were machines. But that's the problem. They were just machines. Their personalities and interactions with the kids left a lot to be desired. One of them was attempting to be friendly but you could tell she wasn't into it, the other just didn't care. She was not unfriendly in any way mind you. She was just not talking to the kids, having fun, etc. My first few gigs paled in comparison as far as efficiency and booth prowess, etc. but I had a blast with the kids. Kids are so awesome, so real, so in the moment, and in the environment that we are spraying them in, they are always there for one simple reason; to have fun! That is one of the great things about this job. We get to be in a fun environment, and people are there specifically to have fun. We get to joke around with kids, and we make good money. Yes, it gets tiring after 10 hours at a fair (my first fair I literally did not leave the booth to go to the bathroom or to eat or anything for 12 hours!), and I'm new and perhaps not jaded yet, but I think this gig is the cats pajamas. I once thought of being an insurance claims adjuster:eek: Talk about a non-fun environment! I'm really not sure what I was thinking when I considered that line of work. I'm glad I came to my senses.

Ladyoh
May 23rd, 2008, 12:55 PM
on the head, Slepore! Yes, I want to make money, but enjoying myself while doing so is a high priority for me. I have had jobs that made good money, or had the potential to make great money and I walked away from them because I was either bored or just plain unhappy.

And personality really counts for the customer! Say those kids get a tat from the 'machine' people, then later on in the day they got a tat from you (lets pretend you were working the same fair), you joke with the kids/parents, get some smiles, maybe a laugh. Who are they going to for their next tat? The super efficient, almost unfriendly person or the guy that made them laugh?

There will always people that want speed more than anything else, but for the majority of 'mankind', they want to feel that personal connection.

Ladyoh

tribalfusiontats
May 23rd, 2008, 05:13 PM
Slepore & Ladyoh I agree with both of you I have been dong this for almost 4 years and have loved almost every event we have done we always have fun even when I forgot something or something didn't work right and I feel like if people see that we are having a good time and we can have fun they are going to want to come in and have fun too if this job ever stopped being fun I would sell my equipment and not do it anymore