Post Card Results

[FiestaPartyArt]

I was wondering what kind of results folks have in sending out post cards. I want to send some out, especially to high schools for next year's grad nights.

Just curious as to whether you get feedback that it is how a customer finds you.

Lynda

[Franco]

well for me.

[Atti2ude Tats]

Franco..Who do you mail these to at the high schools? PTA, Secreatry, Principal?

[Franco]

everyone I think would be interested. staff works.

You never know who is going to get your card and contact you.

[FiestaPartyArt]

I was wondering what kind of return do you get. Like say out of 100 sent, how many typically do you get a call from? I know it's only a estimate.

thanks, Lynda

[Franco]

because I don't keep track. I look at marketing like this:

If I don't make the effort to mail them out, my competitors probably will or already are. So I have a choice, sit back and hope people find me, or put myself in their face. I do know that I have had people call me up after 2 and 3 years of marketing to them. The reason you keep getting the same stuff in the mail is because they are planting seeds. When you get ready to buy new windows, chances are you will remember the name of the company you got 50 flyers from.

I just do it and don't worry about rate of returns or calls. At some point they are going to call me and that I can bank on.